In beauty and personal care, a formulation is never just a list of ingredients. It is the foundation of your brand — shaping performance, claims, sensorial experience, and long-term differentiation.
Behind every successful product is intellectual property (IP), and understanding who owns it is critical when working with a cosmetic contract manufacturer. Yet across the industry, formula ownership is not always clearly defined.
Some manufacturers retain rights to the formulas they develop. Others offer access only while you manufacture with them. For founders building long-term brand value, this lack of transparency can create unnecessary risk.
At Orean, our position is clear. If we develop it with you, you own it. Fully. Your formula. Your innovation. Your IP.
Intellectual Property may sound complex, but at its core it simply refers to the assets that make your product unique and commercially valuable.
In cosmetic manufacturing, IP typically includes:
These elements form the backbone of your brand’s competitive advantage. True ownership ensures you can protect, scale, and evolve your products without restriction
Formula Ownership Models in Contract Manufacturing
Brand-Owned Formulas
In this model, the brand owns 100% of the formulation developed for it. You are free to scale production, adapt the product, or transfer manufacturing if required. The manufacturer retains no rights to reuse or commercialise the formula. This is the model Orean operates under — and the structure that best protects long-term brand value.
Shared Ownership
Some manufacturers retain partial rights to formulas developed with a brand. While this may appear collaborative, it often introduces limitations around transferability, reformulation, or future growth. These constraints are not always obvious at the outset, but can become significant barriers later.
Manufacturer-Owned Formulas
In this scenario, the manufacturer owns the formulation outright and licenses its use to the brand. If the relationship ends, the formula remains with the manufacturer, requiring the brand to reformulate entirely. This approach is familiar with off-the-shelf or low-barrier manufacturing models, but it offers limited security for growing brands.
Who owns your formula has a direct impact on your ability to:
Many founders only discover the implications of limited ownership when they face expansion, negotiation, or exit planning — at which point options can be costly or restricted.
At Orean, we believe innovation should empower brands, not constrain them. Transparency, trust, and control are fundamental to successful partnerships.
That’s why our commitment is simple and uncompromising:
If we develop it with you, you own it — without exception.
Your formulation remains yours, today and in the future.
Contact your Account Manager or email welcome@orean.co.uk + Let’s make something Amazing.